BARU Inc

BARU lets shoppers resize furniture in AR before buying. See our syndicate here, https://wefunder.com/barufurniture.

New York, NY, US Supply Chain & Logistics B2B Consumer Direct-to-Consumer eCommerce Marketplace Pay-As-You-Go Generating Revenue
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B2B Consumer Products Consumer Web eCommerce Electronics/Hardware Internet of Things - IoT Logistics Manufacturing Marketplace Retail/RetailTech Sharing Economy VR/AR
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Summary Problem Solution Industry Landscape
Baru is building a digital-to-physical consumer product marketplace to use excess manufacturing capacity.

Our first category is custom furniture that can be ordered-to-fit any every home:

(1) choose a furniture design in our shopping app,
(2) use augmented reality to resize it for your space, and
(3) have the perfect piece delivered in under two weeks.

Baru uses idle manufacturing automation located in woodworking workshops around the world to make the furniture. We eliminate most inventory, logistics, and distribution costs.
Baru is building a marketplace to resolve two problems:

1) Despite the large variety of styles available at other retailers, it is often difficult for consumers to find the right furnishing in the size that is needed. This problem is especially acute in small and expensive city homes.

2) Woodworking shop owners around the world have expensive CNC machines that are highly underutilized.
Baru's marketplace solves two problems:

1) We solve the sizing problem. Baru is building a marketplace to provide the custom furniture that fits any size spot in any home:

(a) choose a furniture design in our shopping app,
(b) use augmented reality to resize it for your space, and
(c) have the perfect piece delivered in under two weeks.

2) Baru uses idle CNC manufacturing automation located in woodworking workshops around the world to make the furniture. We provide owners of CNC machines easy and additional profits. We eliminate most inventory, logistics, and distribution costs.
The furniture industry is still dependent on economically inefficient and complex global supply chains for mass-produced furniture inventories. These manufacturing and distribution methods have not changed for decades. Despite the high retail markups, average net profits are 4% in the industry.

Funding Overview

Seed
Current Funding Stage
$ 258,000
Raised in Previous Rounds
$ 258,000
Raised in Current Round
$ 1,000,000
Goal for Current Round
Key Facts and Traction Press, Updates and Events Funding History
  • We have built our end-to-end technology and supply chain infrastructure. A shopper can design their own furniture on our website or app and receive it in under two weeks.
    March 15, 2020
  • We are selling to Google and Apple employees with manufacturing facilities in five regions.
    July 11, 2020
  • $25,000 September, 2020
  • $50,000 September, 2020
  • $50,000 September, 2020
  • $50,000 September, 2020
  • $78,000 September, 2020

Gallery

The Team

Tino Go

CEO & Founder
MBA Finance, BA Economics

Leland Thomasset

Manufacturing Engineer
30-years Owner of Taghkanic Woodworking

Kevin Rainbolt

Software Engineer
BS Computer Science, MS Information Systems

Carl Rohling

Marketing Leader
JD, MBA

Tino Go

CEO & Founder
Startup Founder and CEO. Experienced Principal with an entrepreneurial history of working internationally in diverse industries. Strong Corporate Finance Background. Skilled in Negotiation, Business Planning, Management, Acquisition Integration, and Business Intelligence. Degreed in Economics from the University of Michigan with an M.B.A. in Finance from Indiana University, Kelley School of Business. Fluent in French and proficient in Italian.

Leland Thomasset

Manufacturing Engineer
Current President of the Cabinet Makers Association. Leland is part of the CMA Certification Program Committee and is a member of the CMA Speakers Bureau, for which he has lectured at industry seminars about manufacturing, marketing, and design.

Kevin Rainbolt

Software Engineer
Experienced Lead Software Engineer with a demonstrated history of working in the aviation and aerospace industry. Skilled in the .NET Framework, C++, SQL, and managing Software Development. Strong engineering professional with B.S. in Computer Science from the University of Michigan and an M.S. in Administration focused in Information Resources Management.

Carl Rohling

Marketing Leader
Serial entrepreneur and co-founder of TuneIn.com Radio is the leading provider of digital media guide services for both internet and broadcast audio content.
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