AboutLána is an online, peer-to-peer marketplace where you can list, discover and borrow quality clothing for all occasions.
Young people don’t want to be seen in the same outfit when they go to events, weddings and parties. Millennials value access over ownership; they crave variety. The most popular shopping destinations for Millennials are cheap, fast fashion houses so they can always be seen in something new, even though they know it’s not always ethically made. Young people are acknowledging the realities of fast fashion: it’s unsustainable and often unethical.
Lána provides a centralized online location for people to borrow and share clothes. Lána helps users generate a side income so they are less dependent on the routine work and able to pursue their own passions.