Monetizr

Rewards platform for game developers to help to retain paying players

SF, CA, US Gaming B2B Commission Subscription Generating Revenue
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Advertising/AdTech Artificial Intelligence - AI B2B Big Data/Machine Learning eCommerce Enterprise Gaming Marketplace Mobile App On-Demand Business Solutions
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Summary Problem Solution Industry Landscape
Monetizr (Techstars alumni) is a rewards marketplace for game developers. The company was founded in 2016. After a major pivot in 2019, the company is focused on enterprise size game studios. We've developed a technology that has collects and analyzes player behavior data and is able to create better incentives and increase conversion rates.

Categories: B2B2C, ML/AI, Marketplace, E-commerce, Loyalty systems.
Game developers and Game IP holders who have a strong brand and large communities have trouble retaining and engaging players because of high gaming market saturation. The attention span is getting lower and every game is fighting to keep high their game metrics like retention and CLTV. It's very hard to stand out.
Monetizr is a turn-key solution that enables game developers and game IP holders to sell game-related products from inside the game's UI. It's like e-commerce within games.

And to provide a variety of products we connect game developers with merchandise and manufacturing partners, service provides and event brands. Who takes care of order fulfillment.

For the player, the experience is even better. We incentivize and reward players to accomplish high-value game events. As a result, enhancing experience for players and driving KPIs for the developers.
The gaming market is growing rapidly with 30% YoY growth, estimated to be $158 billion. Soon to serve 2 billion users. At the same time, it's fragmented. There are Mobile games that are growing fastest, Desktop/PC games and Consoles. And newcomers as eSports and AR/VR with less than 10% market share.

The market is highly competitive in the features that are working well - like mobile game ads or optimization services. But some areas are overseen - hyper-personalization of player experiences, machine learning of the player behavior, in-depth player demographics studies a.o.

Funding Overview

Seed
Current Funding Stage
$ 1,300,000
Raised in Previous Rounds
$ -
Raised in Current Round
$ 1,500,000
Goal for Current Round
Key Facts and Traction Press, Updates and Events Funding History
  • 850% Quarterly revenue growth rate
    March 1, 2020
  • Signed 1st Enterprise customer
    January 1, 2020
  • Techstars accelerator
    July 14, 2017
  • Major customer segment pivot
    August 1, 2019
  • 6 million player data points collected using machine learning algorithm
    January 2, 2020
  • $120,000 September, 2020
    Techstars investment
  • $750,000 September, 2020
    Pre-seed round closed
  • $430,000 September, 2020
    Notable Angel investors: Techstars Atlanta Managing Director, ex-CNN CTO, Barracuda networks Founder

Gallery

The Team

Andris Merkulovs

CEO, Founder
MBA

Martins Bratuskins

Founder
MBA
MJ

Martins Jansevskis

CTO
Ph.D
FB

Frank Billotto

Head of Business development
Ph.D
NG

Nauris Grass

Chief of product
Ph.D
RS

Rudi Stilve

GameDev
GB

Gita Berce

Customer Success
VK

Valentine Kitchensky

Designer

Andris Merkulovs

CEO, Founder
https://www.linkedin.com/in/andrismerkulovs/

Martins Bratuskins

Founder
https://www.linkedin.com/in/martins-bratuskins/
MJ

Martins Jansevskis

CTO
https://www.linkedin.com/in/martins-jansevskis/
FB

Frank Billotto

Head of Business development
https://www.linkedin.com/in/frankbilotto/
NG

Nauris Grass

Chief of product
https://www.linkedin.com/in/naurisgrass/
RS

Rudi Stilve

GameDev
https://www.linkedin.com/in/r%C5%ABdolfs-agris-stilve-1a04171a1/
GB

Gita Berce

Customer Success
https://www.linkedin.com/in/gita-berce/
VK

Valentine Kitchensky

Designer
https://www.linkedin.com/in/kitchenzky/
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