OVAL Digital, Inc.

OVAL sensors monitor and alert you in real-time

New York, NY, US Consumer Electronics Live Beta
Ask a Question
First name:
Last name:
Electronics/Hardware Insurance/InsurTech Internet of Things - IoT Safety/Security
Summary Problem Solution Industry Landscape
OVAL a 5-in-1 multipurpose smart sensor system that helps prevent and reduce theft and damage to your home and property, improve safety and comfort, conserve energy and save time and money.

OVAL sensors monitor and alert you in real-time to changes in temperature, light, humidity, motion, and water - empowering you to act quickly and avoid coming home to theft, flooding, or other events that could easily be avoided through early detection.

Know when doors, windows, or dangerous, valuable, or personal items or areas are accessed. Or when pipes, basements, bathroom fixtures, or appliances are leaking or broken. Monitor sudden or gradual changes in light, temperature and humidity to prevent mold, improve safety, and ensure comfort.

Turn any ordinary room, area, or object into a smart one to enjoy instant awareness and peace of mind from anywhere with OVAL.
Homeowners, office users and renters are faced with a confusing and fragmented array of sensor systems sharing similar limitations:

1. Insufficient useability and practicality

2. Limited functionality

3. Complicated to setup, integrate, or use

4. Limited options and controls for all the places and applications users need to constantly monitor
OVAL is the most useful & versatile smart sensor system for the way people live today. OVAL is the easiest way to create a smart home or office in minutes with the most functionality available in the marketplace today.

OVAL allows consumers to immediately monitor & address in real-time the most common situations that can cause loss or damage.

OVAL delivers the most:

• Conditions monitored
• Places & applications
• Mobility
• Options & controls
• Alert options to the most contacts
The consumer smart home market is growing rapidly.

Revenue Forecast is projected to reach $35.9b by the end of 2019 and grow to $97.6b by 2025.

The number of connected devices is expected to grow from 28b in 2019 to almost 80b in 2025.

Mass consumer adoption of smart home products is beginning and the market is also consolidating through M&A providing realistic early exit opportunities for OVAL.

Funding Overview

Current Funding Stage
$ -
Raised in Previous Rounds
$ 150,000
Raised in Current Round
$ 500,000
Goal for Current Round
Press, Updates and Events Funding History
  • $150,000 August, 2018
    Quake Capital // OVAL participated in the Quake Capital Startup Accelerator (Fall 2018)


The Team

Mike Harry

CEO // Founder
BFA - School of Visual Arts

Lannie Moore

EVP // Co-Founder
MBA in Entrepreneurship at Central European University Business School

Pranay Mathur

CTO // Co-Founder
Bachelor’s degree in Marketing and Information Technology from Birla Institute of Technology, an MS in Information Technology, Web Development, Internet Programming, and a Master of Computer Applications, Internet Programming, and E-Commerce from Punjab Technical University.

Eric Pelz

CLO // Co-Founder
A.B. in History from the University of Illinois at Urbana-Champaign and J.D. from the Rutgers School of Law – Newark.

K.K. Chan

Vice President // Engineering
BSc. in Electrical Engineering from the University of Oklahoma and a MSc. in Electronic and Information Engineering + Business Mgt. from City University of Hong Kong.

Dharam raj Baid

Firmware Architect
Bachelor of Engineering in Electronics and Communication from Swami Keshwan and Institute of Technology in Jaipur.

Mike Harry

CEO // Founder
Mike is a founding member of OVAL Digital, Inc. He joined OVAL Digital in 2013 as the CMO. He became COO in 2015 and CEO in December 2017. He is also OVAL’s lead investor. Prior to OVAL, Mike spent 20 years as an Executive Producer for live action and animated commercials, music videos, documentary, film and new media content through his production company, Concentrate. His clients include Johnson & Johnson, Nike, Coca-Cola, Chase, HSBC, MTV, Chanel and many others. He is also a co-founder of Urthworx, (now known as Endless Entertainment), which has created a unique platform aimed at combining interactive entertainment and social impact. Endless Entertainment recently partnered with NBCUniversal to produce a series of interactive content based on popular film and television properties.

Lannie Moore

EVP // Co-Founder
Lannie Moore is an international entrepreneur, management consultant and business development professional and founding partner of tandemLEAP consulting (offices in New York and Budapest). Earlier in her career she worked in the non-profit field, serving as executive director for social impact programs and small business incubators. She excelled at fundraising and management, created the organization’s first revenue-generating social enterprise program which has been its primary funding stream for 10 consecutive years. In 2011, she moved to Budapest where she earned an MBA in Entrepreneurship at Central European University Business School and started working with the Hungarian tech and startup industry. Since earning her MBA she has served as advisor, board member and consultant to tech startups and independent food/bev/CPG brands and currently lives in New York City where she serves as co-founder and EVP of OVAL Digital, Inc. Lannie has worked with startup and technology companies including: Attrecto Next Tech Digital Solutions (Hungary), Good ID&Trust (EU), Digital Natives (Hungary), Centric Digital (NYC), Learn Money, Inc. (NYC, now Well Wallet) and is cofounder of OVAL Digital, Inc. (NYC).

Pranay Mathur

CTO // Co-Founder
Pranay has been the full-time CTO of OVAL since April 2015. He owns WeDig Tech, a software development company, and is based in Jaipur, India. There are 11 software and firmware developers working full-time on OVAL who work from WeDig’s offices, including a full-time project manager. Pranay oversees the software and firmware development teams and also provides strategic input, business development for OVAL, as a partner, co-founder and board member. Pranay earned a Bachelor’s degree in Marketing and Information Technology from Birla Institute of Technology, an MS in Information Technology, Web Development, Internet Programming, and a Master of Computer Applications, Internet Programming, and E-Commerce from Punjab Technical University. Pranay is an entrepreneur, technology influencer & startup evangelist. He has initiated and implemented digital transformation and business growth for internationally renowned brands in energy drinks, healthcare, music, food, fashion and retail industries. He focuses on transforming brands by applying cutting edge technologies in IoT, AI, Cloud Computing and Lean Product Development Methodologies.

Eric Pelz

CLO // Co-Founder
Eric is OVAL Digital, Inc.’s General Counsel and corporate Secretary. Since 2015, he has owned and operated his own law practice with an emphasis on providing affordable general counsel legal services for small to medium sized businesses and start-ups in the greater New York City area. Prior to his legal career, Eric worked for ABC News for nearly ten years in a variety of capacities and was part of a small group of producers that successfully launched Weekend Good Morning America in 2004. He has won two DuPont Awards, one Peabody Award, and was nominated for two news Emmy Awards.

K.K. Chan

Vice President // Engineering
KK has more than 20 years of electronic product design and development experience. He has been responsible for home appliance design and development, RF circuit engineering, RFID, digital image processing, M2M control, GPS product design, mobile communications and networks, component sourcing and mass production. He supervises a team of Electronics and Mechanical Engineers in Shenzhen and Shaoguan factories to design and develop new products, from sample construction to evaluation, testing and continuous product performance improvements, cost reduction and failure analysis. High profile clients include toy makers Hasbro and Mattel and home appliance companies. KK’s portfolio of consumer electronic product design, development and oversight of OEM and ODM programs include projects such as Digital Cameras with TFT Display, MP3 Player, Digital Photo Frames, Portable Media Players and Bluetooth headsets; Computer-related products include USB Drives, Web Cameras, USB Battery Chargers and Rechargeable LED Torches, Flame Grabbers and Memory Card Readers; Home Security products include 2.4GHz Wireless / Wired Cameras, Multi-Channels Audio / Video Sequencers, Video Quad Splitters, Digital Video Recorders, Network / IP Cameras. International Certificates include CPSIA, RoHS, CE(EMC, ESD, Conductive Emission Test for Vehicle) and FCC, UL. Skills: Altium Designer, Protel99SE, PowerPCB, OrCAD (Capture CIS and PSpice), AutoCAD, SolidWorks and LabVIEW; MATLAB, Sun Java, C and Assembly language; Microsoft®Word, Excel, PowerPoint, Project, FrontPage, Outlook; Adobe® Acrobat, Photoshop and Illustrator; TCP/IP Networking and Internet Security Instrument Oscilloscope, Spectrum Analyzer, Logic Analyzer, National Instruments LabVIEW and Universal Radio Communication Tester(CMU300). Extensive experience in Technical Writing, Documentation and Presentations. Proficient in English, Cantonese and Putonghua.

Dharam raj Baid

Firmware Architect
Dharam is the lead firmware architect for OVAL and oversees the entire firmware team. Dharam is an experienced embedded system engineer. He has developed products relating to bank security, industrial drives, RFID and biometric solutions, GSM and GPS solutions and real-time power timers and controllers for home automation, agriculture, automobile and more. Dharam’s programming language and skills include C, C++, LUA Scripting, IOT, MQTT, Python, Zigbee, debugging and troubleshooting, Bootloader, OTA, Microchip Controllers, MPLAB IDE, Proteus and assemblers in embedded environments. He is cofounder of Keendroid, a design thinking company with projects in wireless appliance control, gas analyzer for automobiles, wireless water pump controller, timer lock and timer switch for remote devices, custom joystick for driving simulators, BLE RGB Lightbulbs, AIS 140 certified GPS tracker, and IoT sensors and home monitoring / security / awareness. Dharam also served as Embedded Software Engineer for Cmos Electronics, and R&D company. In that role, he provided solutions related to power electronics, medical equipment and electrical panel meters through data logging in SD card as well as Over The Air, wireless communication using 2.4 GHz RF, Gas Analyse Machine, PCB designing and simulation and also worked with different modules like GSM, GPS, ESP8266, Bluetooth, Finger Print Sensor, RFID, Camera Module, nRF24L01 and others. Dharam holds a Bachelor of Engineering in Electronics and Communication from Swami Keshwan and Institute of Technology in Jaipur. His First Project was a line follower Robot using 8 sensors and his thesis project was on wireless sensor networks for fire detection using RF. He was the coordinator of the Robotics Club and trained more than 100 students. During this time he was also trained in Embedded Systems and was responsible for projects using 8051, Pic, Atmega and other controllers and practiced MATLAB, Python, PHP, Mysql.