Stock Car Fan Nation, Inc.

Changing Sponsorship from an Expense to Guaranteed Profit

Calverton, NY, US Social Ad Based Advertising B2B Commission Consumer eCommerce Industry Reporting Marketplace Sponsorship Subscription Live in Market
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Summary Problem Solution Industry Landscape
Stock Car Fan Nation, Inc. (SCFN) is a NASCAR community that has developed a new model to address the disparity in sponsorship revenue between race teams. Currently in each of the 15 divisions of NASCAR, there are an estimated 25% of the teams that are receiving 75% of the sponsorship funding. The key reason for the disparity is the ability of owners to provide sponsoring organizations with proof of buying power. The 25% of teams receiving the funding are owned by businessmen, who can negotiate business to business transactions where the sponsors’ products receive exclusivity at the owners outside business operation.
All NASCAR team owners and drivers do have access to fans that could provide the needed buying power to accomplish the same business-to-business transaction. The problem they face is the lack of a distribution partner to provide the fans with access to the products and services to provide the needed sales to meet the demands of the sponsoring companies.
The key problem faced by stock car teams is the lack of sponsorship opportunities. Sponsorship is the life blood of auto racing as there are no guaranteed payments such those receive by Major League Baseball or the NFL. Stock Car Teams are independent contractors, who purchase a license from NASCAR for the right to compete. The licenses guarantee only the right to compete. It does not provide any funding that is totally the responsibility of the owner of the team. About 25% of the team owners also own outside business that provided them with the ability to create business to business transaction through exclusive agreements for the use or sale of the sponsor products in their outside business. The lack of funding has led to less competition and less entertaining races.
The model works in this manner: Team Owners and Drivers partner with SCFN by opening an Affiliate Team account; they then recruit their fans to be members of their affiliated team. The fans are asked to support the team by purchasing the sponsors products from SCFN. By developing the team with SCFN, they now have the same asset as the businessman owners. The business-to-business transaction is created.
For every dollar of revenue created by the Owner/Drivers’ team members, they will receive 10% from SCFN and 5% from the manufacturer. An example of how it works would be the Owners/Drivers’ team has 10,000 members, and each member buys a grocery subscription from SCFN. The average family of four spends a $1,000 per month on groceries. The team would generate $10 million per month in revenue. The owner/driver are paid 15% of the revenue from SCFN and the manufactures. The monthly sponsorship revenue would be $1.5 million a month or $18 million per year.
Stock Car Racing began on short tracks in the 1930’s. Stock Car Racing was born out of prohibition when booze runners supped up or modified their automobiles in order to outrun authorities. A short track is defined as a track that is less than 1 mile in length. Most tracks were a ¼ mile to ½ mile in length and ran the modified division as their feature class. NASCAR was formed in 1948 by William C. France following a meeting with influential drivers and promoters in Daytona Beach Florida. The first division of NASCAR ran races on the short tracks of the east coast. The modifieds are still run on the nation’s short tracks. These short tracks paved the way for the big leagues Super Speedways such as Daytona, Darlington, Charlotte and Indy. In addition to the 100 short tracks there are 19 Superspeedways. Currently NASCAR is the number 2 sport on television in the United States, right behind the NFL.

Funding Overview

Seed
Current Funding Stage
$ 600,000
Raised in Previous Rounds
$ 10,000
Raised in Current Round
$ 1,000,000
Goal for Current Round
Key Facts and Traction Press, Updates and Events Funding History
  • 2200 members
    June 19, 2020
  • 18 NASCAR Owner/Drivers Affiliate Teams
    June 19, 2020
  • Attorney has consented to do legal work in return for equity position
    May 12, 2019
  • Invested $100,000 of my own money to start developing idea
    February 15, 2019
  • Site went live
    May 15, 2020
  • 2200 members reached
    June 19, 2020
  • $100,000 September, 2020
  • $500,000 September, 2020

Gallery

The Team

Robert Wilson

Chairman & CEO
BS Sports Management, MS Finance, DBA
JS

Jeanne Scharmm

VP of Inventory
Assistant Director for Facilities for AHRC
RH

Raymond J Huntley

sales executive
BS in Business Administration
JL

Jon Lucas

sponsorship sales executive
BS in Business Administration
MM

Melissia Martin

GM Marketing and Social Spot
Master in Marketing
JM

James Mcdaineils

GM of SCFN TV
BS in Journalism from USC

Robert Wilson

Chairman & CEO
Mr. Wilson was born, and raised in Southampton, New York a beach community about 80 miles east of New York City. He attended the University of New Haven (UNH) in West Haven Connecticut where he received BS in the Management of the Sports Industry and MS in Finance and Financial Services. He is currently working on He Doctorate in Business Administration. His dissertation is entitled “Redesigning Nascar Corporate Strategy into a 21st Century Business Model.” Mr. Wilson is a retired Disable Veteran of the United States Air Force. Mr. Wilson started his racing carrier in 1975 with 34 Racing which was based in Water Mill NY with drivers Jim Malone Sr. and Don Howe. During Mr. Wilson 46 years of racing experience he has worked as general mechanic, gear specialist, team manager, gas man, and jackman. During the same period, he earned his income by using his education and knowledge of NASCAR to consult on projects that included a proposed sports complex with a speedway in Brasher, NY, Bond owners of Speedway Motorsports, Penske Motorsports, and International Speedway Corporation, a new Cup team being started by Bill Parcells and Harry Carson, and the purchase and start up of an Xfinity Team by Bobby Earnhardt.
JS

Jeanne Scharmm

VP of Inventory
Ms. Schramm was the Assistant Director for Facilities for AHRC from 1979 to 2013. She managed the building and staff that care for over 100 developmentally disable individuals. This included ordering supplies, maintenance and hiring a firing personal. She holds master’s in childhood education from LIU Southampton.
RH

Raymond J Huntley

sales executive
Since 2015 Mr. Huntley work for Jeffery Earnhardt Inc as a sales executive. Sold sponsorships and partnerships to small, mid-size and Fortune 500 organizations. The sponsorships included logos on the car, appearances, social media, B2C, B2B and other assets. • Sold sponsorships and partnership deals to multiple verticals • Led the sales team in new sponsorship accounts consistently • Managed my existing sponsorship accounts • Traveled throughout my territory to prospect new accounts • Independent work ethic while also collaborating with my team members Mr. Huntley holds a BS in Business Administration from Rider University in Lawrenceville, NJ
JL

Jon Lucas

sponsorship sales executive
Mr. Lucas has spent the last 15 years of his life as a sponsorship sales executive and rear tire changer for many teams within NASCAR’s upper ranks. He current sells part time for Stock Car Fan Nation and Sun Belt Rental. Mr. Lucas sponsorship work included the sale of logos on the car, appearances, social media, B2C, B2B and other assets. • Sold sponsorships and partnership deals to multiple verticals • Led the sales team in new sponsorship accounts consistently • Managed my existing sponsorship accounts • Traveled throughout my territory to prospect new accounts • Independent work ethic while also collaborating with my team members Mr. Lucas holds a BS in Business Administration from Western Carolina University
MM

Melissia Martin

GM Marketing and Social Spot
Ms. Martin has more than 18 years experience in marketing with most of her years spent working for large Madison Avenue Advertising and PR firms.
JM

James Mcdaineils

GM of SCFN TV
Mr Mcdaniels comes to SCFN from Fox sports were he work as part of the NASCAR production team
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